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Upstox vs Shoonya vs Zerodha

In this article, we will review ‘Upstox vs Shoonya vs Zerodha‘ on the basis of Brokerage charges, Account maintenance charges, Investment options, Customer service, User reviews, Research and analysis, broker’s track record & reputation.


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Company Overview

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Company name Upstox- RKSV Securities India Private Limited (RSIPL) Shoonya by Finvasia Zerodha
Headquarters Delhi Mumbai Bengaluru
Founder Ravi Kumar Sarvjeet Singh Virk and Tajinder Singh Virk Nithin Kamath
Establishment Year April 6, 2009 2009 15 August 2010

Account opening & AMC

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Account Opening Fee The account opening fee, also known as account setup charges, refers to the one-time charge levied by a brokerage firm when you open a new Demat and trading account to invest in securities like stocks, bonds, or ETFs. These fees can vary depending on the type of account, the brokerage firm, and any current promotions or offers. ₹0 ₹0 ₹200
Annual Maintenance Charges (AMC) This is a yearly fee levied by the depository participant (DP) to maintain your Demat account, where your shares are held electronically. ₹0 ₹0 ₹0

Pledge Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Pledge Creation Charges ₹20 + GST per scrip for Equity & ₹50 + GST per scrip for pledging Futures buy and sell and Options Sell orders only ₹20 ₹30 + GST per pledge request
Pledge Invocation Charges ₹50 + GST per scrip for unpledging ₹20 ₹0
Interest on Margin Trading ₹20/day for every slab of ₹40,000 taken as MTF Does not provide 0.035% per day (equivalent to 12.775% p.a.)
Margin Re-Pledge ₹20 + GST per scrip for Equity ₹20 ₹0

Brokerage charges & Fees

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Brokerage Plan Standard Standard account Standard
Equity Delivery Charges ₹20 or 2.5% whichever is lower ₹0 ₹0
Equity Intraday Charges ₹20 per executed order or 0.05% (whichever is lower) ₹0 ₹20 or 0.03% per executed order, whichever is lower
Equity Futures charges ₹20 per executed order or 0.05% (whichever is lower) ₹0 ₹20 or 0.03% per executed order, whichever is lower
Equity Options charges Flat ₹20 per executed order ₹0 Flat ₹20 per executed order
Currency Futures charges ₹20 per executed order or 0.05% (whichever is lower) ₹0 ₹20 per executed order or 0.03% of the transaction value, whichever is lower
Currency Options charges Flat ₹20 per executed order ₹0 Flat ₹20 per executed order
Commodity Futures charges ₹20 per executed order or 0.05% (whichever is lower) ₹0 ₹20 per executed order or 0.03% of the transaction value, whichever is lower
Commodity Options charges Flat ₹20 per executed order ₹0 ₹20 per executed order

Customer services offered

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Demat Services ✅Yes ✅Yes ✅Yes
Trading Services ✅Yes ✅Yes ✅Yes
Intraday Services ✅Yes ✅Yes ✅Yes
F&O Services ✅Yes ✅Yes ✅Yes
IPO Services ✅Yes ✅Yes ✅Yes
Share Pledging ✅Yes ✅Yes ✅Yes
NRI Services ✅Yes ⛔No ✅Yes
Referral Program ✅Yes ✅Yes ✅Yes

Customer Support

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Call Support 022-41792999: All Trading Days – 8 am to 5 pm +91 1726 750 000, +91 9779 097 777 080 47181888
Email Support support@upstox.com: All Trading Days – 8 am to 5 pm clientsupport@shoonya.com renu.pd@zerodha.com (10AM - 5PM)
Whatsapp Support No ⛔ No ⛔No
Website Support Yes, 8AM - 7PM IST, Monday - Saturday ✅Yes, Chat support ✅Yes, create ticket

Leverage (Margin) Offered

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Equity Delivery Margin Leverage No leverage available; you need the full purchase value in your account. No leverage available; you need the full purchase value in your account. No leverage available; you need the full purchase value in your account.
Equity Intraday Margin Leverage Leverage ranges from 1x to 5x depending on the stock (lower leverage for volatile stocks) Upto 5x depending on the stock (lower leverage for volatile stocks) Upto 5x depending on the stock (lower leverage for volatile stocks)
Equity F&O Intraday Margin Leverage Leverage is 1.3x across all Equity F&O contracts No leverage available; you need the full purchase value in your account. No leverage available; requires full margin upfront
Equity F&O Carry Forward Margin Leverage No leverage available; requires full margin upfront No leverage available; you need the full purchase value in your account. No leverage available; requires full margin upfront
Currency F&O Margin Leverage Leverage is 1.3x across all Currency F&O contracts No leverage available; you need the full purchase value in your account. No leverage available; requires full margin upfront
Commodity F&O Intraday Margin Leverage Leverage is 1.3x across all Commodity F&O contracts No leverage available; you need the full purchase value in your account. No leverage available; requires full margin upfront
Commodity F&O Carry Forward Margin Leverage No leverage available; requires full margin upfront No leverage available; you need the full purchase value in your account. No leverage available; requires full margin upfront

Unique Offerings

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Free Account Opening ✅Yes ✅Yes ⛔No
Free Brokerage On Mutual Funds and IPOs only ✅Yes On Stock delivery, Mutual Funds and IPOs only
Free AMC ✅Yes ✅Yes ✅Yes
Free Equity Delivery ⛔No ✅Yes ✅Yes
Free F&O Trading ⛔No ✅Yes ⛔No
Free Intraday Trading ⛔No ✅Yes ⛔No
Free Trading calls ⛔No ⛔No ⛔No
Happy Trading Hours ⛔No ⛔No ⛔No
Flexible Brokerage Plans ⛔No ✅Yes ⛔No
Referral Offers ✅Yes ✅Yes ✅Yes
Margin Funding (MTF)/ Pledging ✅Yes ⛔No ✅Yes
Brokerage Cashback ⛔No ⛔No ⛔No
Zero Brokerage for Loss Making Trades ⛔No ⛔No ⛔No
Relationship Manager ⛔No ⛔No ⛔No

Services Provided

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Equity Delivery ✅Yes ✅Yes ✅Yes
Equity Intraday ✅Yes ✅Yes ✅Yes
Equity Futures ✅Yes ✅Yes ✅Yes
Equity Options ✅Yes ✅Yes ✅Yes
Currency Futures ✅Yes ✅Yes ✅Yes
Currency Options ✅Yes ✅Yes ✅Yes
Commodity Futures ✅Yes ✅Yes ✅Yes
Commodity Options ✅Yes ✅Yes ✅Yes
Foreign Stocks ⛔No ⛔No ⛔No
Mutual Funds ✅Yes ✅Yes ✅Yes
Banking ⛔No ⛔No ⛔No
Insurance ⛔No ⛔No ⛔No
Corporate Bonds ⛔No ⛔No ⛔No
Govt. Bonds ⛔No ⛔No ⛔No
Digital Gold ⛔No ⛔No ⛔No

Order Types

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Market Order ✅Yes ✅Yes ✅Yes
Limit Order ✅Yes ✅Yes ✅Yes
Bracket Order ✅Yes ✅Yes ✅Yes
Cover Order ✅Yes ✅Yes ✅Yes
After Market Order (AMO) ✅Yes ✅Yes ✅Yes
Good Till Cancelled (GTC) ✅Yes ✅Yes ✅Yes
Buy Today Sell Tomorrow (BTST) ⛔No ⛔No ⛔No
Sell Today Buy Tomorrow (STBT) ⛔No ⛔No ⛔No

Research & Reports

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Annual Reports ⛔No ⛔No ✅Yes, powered by Tickertape
Company Reports ✅Yes, Basic only ⛔No ✅Yes, powered by Tickertape
Research Reports ⛔No ⛔No ✅Yes, powered by Tickertape
Fundamental Reports ✅Yes, Basic only ⛔No ✅Yes, powered by Tickertape
IPO Reports ✅Yes ✅Yes ✅Yes
Technical Reports ✅Yes, Basic only ⛔No ✅Yes, powered by Streak
Stock tips ⛔No ⛔No ⛔No
Daily Market Review ✅Yes ✅Yes ⛔No
Monthly Review ✅Yes ⛔No ⛔No
Weekly Review ✅Yes ⛔No ⛔No
Robo Advisory ⛔No ⛔No ⛔No

STT & CTT Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Equity Delivery STT & CTT 0.1% on buy & sell 0.1% on buy & sell 0.1% on buy & sell
Equity Intraday STT & CTT 0.025% on the sell side 0.025% on the sell side 0.025% on the sell side
Equity Futures STT & CTT 0.0125% on sell side 0.0125% on sell side 0.0125% on the sell side
Equity Options STT & CTT 0.0625% on sell side (on premium) 0.0625% on sell side (on premium) 0.0625% on sell side (on premium)
Currency Futures STT & CTT No STT No STT No STT
Currency Options STT & CTT No STT No STT No STT
Commodity Futures STT & CTT 0.01% on sell trade (Non-Agri) 0.01% (of Selling Value) 0.01% on sell side (Non-Agri)
Commodity Options STT & CTT 0.05% on sell trade 0.05% (of Selling Value) 0.05% on sell side

Trading Features

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Watchlist ✅Yes ✅Yes ✅Yes
Real Time Updates ✅Yes ✅Yes ✅Yes
Portfolio Details ✅Yes ✅Yes ✅Yes
Price Alert ✅Yes ✅Yes ✅Yes
Online Mutual Fund Buy ✅Yes ✅Yes ✅Yes
Global indices ⛔No ⛔No ⛔No
Customized Recommendations ⛔No ⛔No ⛔No
Advanced charting ✅Yes ✅Yes ✅Yes
Live market ✅Yes ✅Yes ✅Yes
Multiple Profile Management ⛔No ⛔No ⛔No
Secure Platform ✅Yes ✅Yes ✅Yes

Trading Platforms

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Android App ✅Yes ✅Yes ✅Yes
iOS App ✅Yes ✅Yes ✅Yes
Web Trading Platform ✅Yes ✅Yes ✅Yes
Trading Terminal ✅Yes ✅Yes ✅Yes
Algo Trading Platform ✅Yes ✅Yes ✅Yes
Foreign Stocks Trading Platform ⛔No ⛔No ⛔No
Basket Trading Platform ✅Yes ✅Yes ✅Yes
Mutual Fund Investment Platform ✅Yes ✅Yes ✅Yes
Digital Gold Investment Platform ⛔No ⛔No ⛔No
Bonds Investment Platform ⛔No ⛔No ⛔No

Transaction Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Equity Delivery Transaction Charges NSE 0.00325% per trade on buy & sell. BSE charges vary as per the scrip group 0.00325% NSE: 0.00325% | BSE: 0.00375%
Equity Intraday Transaction Charges NSE: 0.00325% per trade on buy & sell. BSE charges vary as per the scrip group 0.00325% NSE: 0.00325% | BSE: 0.00375%
Equity Futures Transaction Charges NSE Exchange turnover charge: 0.0019%. BSE: Nil Exchange txn charge: 0.0019% NSE: 0.0019% | BSE: 0
Equity Options Transaction Charges NSE Exchange turnover charge: 0.050% (on premium). BSE: 0.0375% (on premium) Exchange txn charge: 0.05% (on premium) NSE: 0.05% (on premium) | BSE: 0.005% (on premium)
Currency Futures Transaction Charges NSE: Exchange txn charge: 0.0009% & BSE: Exchange txn charge: 0.00022% Exchange txn charge: 0.0009% 0.0009%
Currency Options Transaction Charges NSE: Exchange txn charge: 0.035% & BSE: Exchange txn charge: 0.001% Exchange txn charge: 0.035% NSE: Exchange txn charge: 0.035% | BSE: Exchange txn charge: 0.001%
Commodity Futures Transaction Charges Non-Agri: Exchange turnover charge: 0.0026% 260/ crore Exchange txn charge: 0.0026%
Commodity Options Transaction Charges Exchange turnover charge: 0.05% 5000/ crore Exchange txn charge: 0.05%

Stamp Duty charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
Equity Delivery Stamp Duty 0.015% or ₹1500 / crore on buy side 0.015% 0.015% or ₹1500 / crore on buy side
Equity Intraday Stamp Duty 0.003% or ₹300 / crore on buy side 0.003% 0.003% or ₹300 / crore on buy side
Equity Futures Stamp Duty 0.002% or ₹200 / crore on buy side 0.002% 0.002% or ₹200 / crore on buy side
Equity Options Stamp Duty 0.003% or ₹300 / crore on buy side 0.003% 0.003% or ₹300 / crore on buy side
Currency Futures Stamp Duty 0.0001% or Rs 10 per crore on buy-side 0.0001% on Buy Side 0.0001% or ₹10 / crore on buy side
Currency Options Stamp Duty 0.0001% or Rs 10 per crore on buy-side 0.0001% on Buy Side 0.0001% or ₹10 / crore on buy side
Commodity Futures Stamp Duty 0.002% or ₹200 per crore on buy-side 0.002% 0.002% or ₹200 / crore on buy side
Commodity Options Stamp Duty 0.003% or ₹300 per crore on buy-side 0.003% 0.003% or ₹300 / crore on buy side

Other Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingShoonya Finvasia Brokerage charges ReviewZerodha Trading App Review 2024
SEBI Turnover Charges ₹10/crore (For all segments) ₹10/Crore (For all segments) ₹10 / crore
DP Charges ₹18.5 + GST per scrip (irrespective of quantity) ₹9 + GST/scrip ₹13.5 + GST per scrip (irrespective of quantity)
GST charges 18% of (brokerage + transaction charges + Demat) 18% of (brokerage + transaction charges + Demat) 18% of (Brokerage + Transaction charges + Demat)
Account Closure Charges Free Free Free
Reactivation Charges Free Free Free
Dematerialization Charges ₹20 per Certificate ₹150 per certificate + ₹100 courier charges ₹150 per share certificate, ₹100 courier charges, + 18% GST
Call and Trade charges ₹50 + 18% GST ₹0 ₹50 per order
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