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Upstox vs Zerodha vs Dhan

In this article, we will review ‘Upstox vs Zerodha vs Dhan‘ on the basis of Brokerage charges, Account maintenance charges, Investment options, Customer service, User reviews, Research and analysis, broker’s track record & reputation.

Company Overview

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Company name Upstox- RKSV Securities India Private Limited (RSIPL) Zerodha Dhan
Headquarters Delhi Bengaluru Mumbai
Founder Ravi Kumar Nithin Kamath Mr Pravin Jadhav
Establishment Year April 6, 2009 15 August 2010 2021

Account opening & AMC

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Account Opening Fee The account opening fee, also known as account setup charges, refers to the one-time charge levied by a brokerage firm when you open a new Demat and trading account to invest in securities like stocks, bonds, or ETFs. These fees can vary depending on the type of account, the brokerage firm, and any current promotions or offers. ₹0 ₹200 ₹0
Annual Maintenance Charges (AMC) This is a yearly fee levied by the depository participant (DP) to maintain your Demat account, where your shares are held electronically. ₹0 ₹0 ₹0

Pledge Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Pledge Creation Charges ₹20 + GST per scrip for Equity & ₹50 + GST per scrip for pledging Futures buy and sell and Options Sell orders only ₹30 + GST per pledge request ₹ 12.5 / transaction / ISIN + GST
Pledge Invocation Charges ₹50 + GST per scrip for unpledging ₹0 ₹ 12.5 / transaction / ISIN + GST
Interest on Margin Trading ₹20/day for every slab of ₹40,000 taken as MTF 0.035% per day (equivalent to 12.775% p.a.) 0.0438% per day on outstanding MTF and non MTF debit and non maintenance of 50:50 margin
Margin Re-Pledge ₹20 + GST per scrip for Equity ₹0 ₹ 12.5 / transaction / ISIN + GST

Brokerage charges & Fees

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Brokerage Plan Standard Standard Standard
Equity Delivery Charges ₹20 or 2.5% whichever is lower ₹0 ₹0
Equity Intraday Charges ₹20 per executed order or 0.05% (whichever is lower) ₹20 or 0.03% per executed order, whichever is lower ₹20 or 0.03% per executed order whichever is lower
Equity Futures charges ₹20 per executed order or 0.05% (whichever is lower) ₹20 or 0.03% per executed order, whichever is lower ₹20 or 0.03% per executed order whichever is lower
Equity Options charges Flat ₹20 per executed order Flat ₹20 per executed order ₹20 per executed order
Currency Futures charges ₹20 per executed order or 0.05% (whichever is lower) ₹20 per executed order or 0.03% of the transaction value, whichever is lower ₹20 or 0.03% per executed order whichever is lower
Currency Options charges Flat ₹20 per executed order Flat ₹20 per executed order ₹20 per executed order
Commodity Futures charges ₹20 per executed order or 0.05% (whichever is lower) ₹20 per executed order or 0.03% of the transaction value, whichever is lower ₹20 or 0.03% per executed order whichever is lower
Commodity Options charges Flat ₹20 per executed order ₹20 per executed order ₹20 per executed order

Customer services offered

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Demat Services ✅Yes ✅Yes ✅Yes
Trading Services ✅Yes ✅Yes ✅Yes
Intraday Services ✅Yes ✅Yes ✅Yes
F&O Services ✅Yes ✅Yes ✅Yes
IPO Services ✅Yes ✅Yes ✅Yes
Share Pledging ✅Yes ✅Yes ✅Yes
NRI Services ✅Yes ✅Yes ✅Yes
Referral Program ✅Yes ✅Yes ✅Yes

Customer Support

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Call Support 022-41792999: All Trading Days – 8 am to 5 pm 080 47181888 +91 9987761000 (9:00 am to 6:00 pm on Market Trading days)
Email Support [email protected]: All Trading Days – 8 am to 5 pm [email protected] (10AM - 5PM) [email protected] (24x7)
Whatsapp Support No ⛔No ⛔No
Website Support Yes, 8AM - 7PM IST, Monday - Saturday ✅Yes, create ticket ✅Yes, 8 AM to 12 AM (Monday to Friday), 8 AM to 10 PM (Saturday & Sunday)

Leverage (Margin) Offered

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Equity Delivery Margin Leverage No leverage available; you need the full purchase value in your account. No leverage available; you need the full purchase value in your account. Upto 1.39x depending on the stock (lower leverage for volatile stocks)
Equity Intraday Margin Leverage Leverage ranges from 1x to 5x depending on the stock (lower leverage for volatile stocks) Upto 5x depending on the stock (lower leverage for volatile stocks) Upto 4x depending on the stock (lower leverage for volatile stocks)
Equity F&O Intraday Margin Leverage Leverage is 1.3x across all Equity F&O contracts No leverage available; requires full margin upfront No leverage available; requires full margin upfront
Equity F&O Carry Forward Margin Leverage No leverage available; requires full margin upfront No leverage available; requires full margin upfront No leverage available; requires full margin upfront
Currency F&O Margin Leverage Leverage is 1.3x across all Currency F&O contracts No leverage available; requires full margin upfront No leverage available; requires full margin upfront
Commodity F&O Intraday Margin Leverage Leverage is 1.3x across all Commodity F&O contracts No leverage available; requires full margin upfront No leverage available; requires full margin upfront
Commodity F&O Carry Forward Margin Leverage No leverage available; requires full margin upfront No leverage available; requires full margin upfront No leverage available; requires full margin upfront

Unique Offerings

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Free Account Opening ✅Yes ⛔No ✅Yes
Free Brokerage On Mutual Funds and IPOs only On Stock delivery, Mutual Funds and IPOs only ✅Yes, On Equity Delivery, ETFs, IPO & Mutual Funds only
Free AMC ✅Yes ✅Yes ✅Yes
Free Equity Delivery ⛔No ✅Yes ✅Yes
Free F&O Trading ⛔No ⛔No ⛔No
Free Intraday Trading ⛔No ⛔No ⛔No
Free Trading calls ⛔No ⛔No ⛔No
Happy Trading Hours ⛔No ⛔No ⛔No
Flexible Brokerage Plans ⛔No ⛔No ✅Yes
Referral Offers ✅Yes ✅Yes ✅Yes
Margin Funding (MTF)/ Pledging ✅Yes ✅Yes ✅Yes
Brokerage Cashback ⛔No ⛔No ⛔No
Zero Brokerage for Loss Making Trades ⛔No ⛔No ⛔No
Relationship Manager ⛔No ⛔No ⛔No

Services Provided

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Equity Delivery ✅Yes ✅Yes ✅Yes
Equity Intraday ✅Yes ✅Yes ✅Yes
Equity Futures ✅Yes ✅Yes ✅Yes
Equity Options ✅Yes ✅Yes ✅Yes
Currency Futures ✅Yes ✅Yes ✅Yes
Currency Options ✅Yes ✅Yes ✅Yes
Commodity Futures ✅Yes ✅Yes ✅Yes
Commodity Options ✅Yes ✅Yes ✅Yes
Foreign Stocks ⛔No ⛔No ⛔No
Mutual Funds ✅Yes ✅Yes ✅Yes
Banking ⛔No ⛔No ⛔No
Insurance ⛔No ⛔No ⛔No
Corporate Bonds ⛔No ⛔No ⛔No
Govt. Bonds ⛔No ⛔No ⛔No
Digital Gold ⛔No ⛔No ⛔No

Order Types

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Market Order ✅Yes ✅Yes ✅Yes
Limit Order ✅Yes ✅Yes ✅Yes
Bracket Order ✅Yes ✅Yes ✅Yes
Cover Order ✅Yes ✅Yes ✅Yes
After Market Order (AMO) ✅Yes ✅Yes ✅Yes
Good Till Cancelled (GTC) ✅Yes ✅Yes ✅Yes
Buy Today Sell Tomorrow (BTST) ⛔No ⛔No ✅Yes
Sell Today Buy Tomorrow (STBT) ⛔No ⛔No ⛔No

Research & Reports

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Annual Reports ⛔No ✅Yes, powered by Tickertape ✅Yes
Company Reports ✅Yes, Basic only ✅Yes, powered by Tickertape ✅Yes
Research Reports ⛔No ✅Yes, powered by Tickertape ⛔No
Fundamental Reports ✅Yes, Basic only ✅Yes, powered by Tickertape ⛔No
IPO Reports ✅Yes ✅Yes ✅Yes
Technical Reports ✅Yes, Basic only ✅Yes, powered by Streak ✅Yes
Stock tips ⛔No ⛔No ⛔No
Daily Market Review ✅Yes ⛔No ⛔No
Monthly Review ✅Yes ⛔No ✅Yes
Weekly Review ✅Yes ⛔No ⛔No
Robo Advisory ⛔No ⛔No ⛔No

STT & CTT Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Equity Delivery STT & CTT 0.1% on buy & sell 0.1% on buy & sell 0.1% on buy & sell
Equity Intraday STT & CTT 0.025% on the sell side 0.025% on the sell side 0.025% on sell transactions
Equity Futures STT & CTT 0.0125% on sell side 0.0125% on the sell side 0.0125% on sell side
Equity Options STT & CTT 0.0625% on sell side (on premium) 0.0625% on sell side (on premium) 0.0625% on sell side (on premium), 0.125% on exercised options (on intrinsic value)
Currency Futures STT & CTT No STT No STT No STT
Currency Options STT & CTT No STT No STT No STT
Commodity Futures STT & CTT 0.01% on sell trade (Non-Agri) 0.01% on sell side (Non-Agri) 0.01% on sell side
Commodity Options STT & CTT 0.05% on sell trade 0.05% on sell side 0.05% on sell side

Trading Features

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Watchlist ✅Yes ✅Yes ✅Yes
Real Time Updates ✅Yes ✅Yes ✅Yes
Portfolio Details ✅Yes ✅Yes ✅Yes
Price Alert ✅Yes ✅Yes ✅Yes
Online Mutual Fund Buy ✅Yes ✅Yes ✅Yes
Global indices ⛔No ⛔No ⛔No
Customized Recommendations ⛔No ⛔No ⛔No
Advanced charting ✅Yes ✅Yes ✅Yes
Live market ✅Yes ✅Yes ✅Yes
Multiple Profile Management ⛔No ⛔No ⛔No
Secure Platform ✅Yes ✅Yes ✅Yes

Trading Platforms

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Android App ✅Yes ✅Yes ✅Yes
iOS App ✅Yes ✅Yes ✅Yes
Web Trading Platform ✅Yes ✅Yes ✅Yes
Trading Terminal ✅Yes ✅Yes ✅Yes
Algo Trading Platform ✅Yes ✅Yes ✅Yes
Foreign Stocks Trading Platform ⛔No ⛔No ⛔No
Basket Trading Platform ✅Yes ✅Yes ✅Yes
Mutual Fund Investment Platform ✅Yes ✅Yes ✅Yes
Digital Gold Investment Platform ⛔No ⛔No ⛔No
Bonds Investment Platform ⛔No ⛔No ⛔No

Transaction Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Equity Delivery Transaction Charges NSE 0.00325% per trade on buy & sell. BSE charges vary as per the scrip group NSE: 0.00325% | BSE: 0.00375% BSE: 0.00375%, NSE: 0.00325%
Equity Intraday Transaction Charges NSE: 0.00325% per trade on buy & sell. BSE charges vary as per the scrip group NSE: 0.00325% | BSE: 0.00375% BSE: 0.00375%, NSE: 0.00325%
Equity Futures Transaction Charges NSE Exchange turnover charge: 0.0019%. BSE: Nil NSE: 0.0019% | BSE: 0 NSE: 0.0019%, BSE: 0 (Zero)
Equity Options Transaction Charges NSE Exchange turnover charge: 0.050% (on premium). BSE: 0.0375% (on premium) NSE: 0.05% (on premium) | BSE: 0.005% (on premium) NSE: 0.05% (on premium), BSE: 0.005% (on premium)
Currency Futures Transaction Charges NSE: Exchange txn charge: 0.0009% & BSE: Exchange txn charge: 0.00022% 0.0009% NSE: 0.0009%, BSE: 0.0009%, Interest Rate Derivatives: 0.00015%
Currency Options Transaction Charges NSE: Exchange txn charge: 0.035% & BSE: Exchange txn charge: 0.001% NSE: Exchange txn charge: 0.035% | BSE: Exchange txn charge: 0.001% NSE: 0.035%, BSE: 0.001%
Commodity Futures Transaction Charges Non-Agri: Exchange turnover charge: 0.0026% Exchange txn charge: 0.0026% Group A, B : 0.0026%
Commodity Options Transaction Charges Exchange turnover charge: 0.05% Exchange txn charge: 0.05% 0.05%

Stamp Duty charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
Equity Delivery Stamp Duty 0.015% or ₹1500 / crore on buy side 0.015% or ₹1500 / crore on buy side 0.015% on turnover of buy orders
Equity Intraday Stamp Duty 0.003% or ₹300 / crore on buy side 0.003% or ₹300 / crore on buy side 0.003% on turnover of buy orders
Equity Futures Stamp Duty 0.002% or ₹200 / crore on buy side 0.002% or ₹200 / crore on buy side 0.0125% on sell side
Equity Options Stamp Duty 0.003% or ₹300 / crore on buy side 0.003% or ₹300 / crore on buy side 0.0625% on sell side (on premium), 0.125% on exercised options (on intrinsic value)
Currency Futures Stamp Duty 0.0001% or Rs 10 per crore on buy-side 0.0001% or ₹10 / crore on buy side 0.0001% on turnover of buy orders
Currency Options Stamp Duty 0.0001% or Rs 10 per crore on buy-side 0.0001% or ₹10 / crore on buy side 0.0001% on turnover of buy orders
Commodity Futures Stamp Duty 0.002% or ₹200 per crore on buy-side 0.002% or ₹200 / crore on buy side 0.002% on turnover of buy orders
Commodity Options Stamp Duty 0.003% or ₹300 per crore on buy-side 0.003% or ₹300 / crore on buy side 0.003% on turnover of buy orders

Other Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingZerodha Trading App Review 2024Dhan app review & charges
SEBI Turnover Charges ₹10/crore (For all segments) ₹10 / crore ₹10/Crore (For all segments)
DP Charges ₹18.5 + GST per scrip (irrespective of quantity) ₹13.5 + GST per scrip (irrespective of quantity) ₹ 12.50 / instruction / ISIN + GST.
GST charges 18% of (brokerage + transaction charges + Demat) 18% of (Brokerage + Transaction charges + Demat) 18% of (brokerage + transaction charges + Demat)
Account Closure Charges Free Free Free
Reactivation Charges Free Free Free
Dematerialization Charges ₹20 per Certificate ₹150 per share certificate, ₹100 courier charges, + 18% GST ₹150 per certificate + ₹100 courier charges
Call and Trade charges ₹50 + 18% GST ₹50 per order ₹ 50 / order + GST