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Upstox vs Indmoney vs Shoonya

In this article, we will review ‘Upstox vs Indmoney vs Shoonya‘ on the basis of Brokerage charges, Account maintenance charges, Investment options, Customer service, User reviews, Research and analysis, broker’s track record & reputation.

Company Overview

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Company name Upstox- RKSV Securities India Private Limited (RSIPL) Indmoney- Finzoom Investment Advisors Private Limited Shoonya by Finvasia
Headquarters Delhi Gurugram, Haryana Mumbai
Founder Ravi Kumar Ashish Kashyap Sarvjeet Singh Virk and Tajinder Singh Virk
Establishment Year April 6, 2009 2019 2009

Account opening & AMC

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Account Opening Fee The account opening fee, also known as account setup charges, refers to the one-time charge levied by a brokerage firm when you open a new Demat and trading account to invest in securities like stocks, bonds, or ETFs. These fees can vary depending on the type of account, the brokerage firm, and any current promotions or offers. ₹0 ₹0 ₹0
Annual Maintenance Charges (AMC) This is a yearly fee levied by the depository participant (DP) to maintain your Demat account, where your shares are held electronically. ₹0 ₹0 ₹0

Pledge Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Pledge Creation Charges ₹20 + GST per scrip for Equity & ₹50 + GST per scrip for pledging Futures buy and sell and Options Sell orders only Does not provide ₹20
Pledge Invocation Charges ₹50 + GST per scrip for unpledging Does not provide ₹20
Interest on Margin Trading ₹20/day for every slab of ₹40,000 taken as MTF Does not provide Does not provide
Margin Re-Pledge ₹20 + GST per scrip for Equity Does not provide ₹20

Brokerage charges & Fees

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Brokerage Plan Standard Standard Standard account
Equity Delivery Charges ₹20 or 2.5% whichever is lower ₹20 or 0.05% whichever is lower ₹0
Equity Intraday Charges ₹20 per executed order or 0.05% (whichever is lower) ₹20 or 0.05% whichever is lower ₹0
Equity Futures charges ₹20 per executed order or 0.05% (whichever is lower) Flat ₹20 per executed order ₹0
Equity Options charges Flat ₹20 per executed order Flat ₹20 per executed order ₹0
Currency Futures charges ₹20 per executed order or 0.05% (whichever is lower) Does not offer ₹0
Currency Options charges Flat ₹20 per executed order Does not offer ₹0
Commodity Futures charges ₹20 per executed order or 0.05% (whichever is lower) Does not offer ₹0
Commodity Options charges Flat ₹20 per executed order Does not offer ₹0

Customer services offered

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Demat Services ✅Yes ✅Yes ✅Yes
Trading Services ✅Yes ✅Yes ✅Yes
Intraday Services ✅Yes ✅Yes ✅Yes
F&O Services ✅Yes ✅Yes ✅Yes
IPO Services ✅Yes ✅Yes ✅Yes
Share Pledging ✅Yes ⛔No ✅Yes
NRI Services ✅Yes ⛔No ⛔No
Referral Program ✅Yes ✅Yes ✅Yes

Customer Support

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Call Support 022-41792999: All Trading Days – 8 am to 5 pm 07314852049 +91 1726 750 000, +91 9779 097 777
Email Support support@upstox.com: All Trading Days – 8 am to 5 pm instockssupport@indmoney.com clientsupport@shoonya.com
Whatsapp Support No ⛔No ⛔ No
Website Support Yes, 8AM - 7PM IST, Monday - Saturday ✅Yes, Create ticket ✅Yes, Chat support

Leverage (Margin) Offered

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Equity Delivery Margin Leverage No leverage available; you need the full purchase value in your account. No leverage available; you need the full purchase value in your account. No leverage available; you need the full purchase value in your account.
Equity Intraday Margin Leverage Leverage ranges from 1x to 5x depending on the stock (lower leverage for volatile stocks) No leverage available; you need the full purchase value in your account. Upto 5x depending on the stock (lower leverage for volatile stocks)
Equity F&O Intraday Margin Leverage Leverage is 1.3x across all Equity F&O contracts No leverage available; you need the full purchase value in your account. No leverage available; you need the full purchase value in your account.
Equity F&O Carry Forward Margin Leverage No leverage available; requires full margin upfront No leverage available; you need the full purchase value in your account. No leverage available; you need the full purchase value in your account.
Currency F&O Margin Leverage Leverage is 1.3x across all Currency F&O contracts Does not offer No leverage available; you need the full purchase value in your account.
Commodity F&O Intraday Margin Leverage Leverage is 1.3x across all Commodity F&O contracts Does not offer No leverage available; you need the full purchase value in your account.
Commodity F&O Carry Forward Margin Leverage No leverage available; requires full margin upfront Does not offer No leverage available; you need the full purchase value in your account.

Unique Offerings

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Free Account Opening ✅Yes ✅Yes ✅Yes
Free Brokerage On Mutual Funds and IPOs only ✅Yes, IPOs & Mutual Funds only ✅Yes
Free AMC ✅Yes ✅Yes ✅Yes
Free Equity Delivery ⛔No ⛔No ✅Yes
Free F&O Trading ⛔No ⛔No ✅Yes
Free Intraday Trading ⛔No ⛔No ✅Yes
Free Trading calls ⛔No ⛔No ⛔No
Happy Trading Hours ⛔No ⛔No ⛔No
Flexible Brokerage Plans ⛔No ✅Yes ✅Yes
Referral Offers ✅Yes ✅Yes ✅Yes
Margin Funding (MTF)/ Pledging ✅Yes ⛔No ⛔No
Brokerage Cashback ⛔No ⛔No ⛔No
Zero Brokerage for Loss Making Trades ⛔No ⛔No ⛔No
Relationship Manager ⛔No ⛔No ⛔No

Services Provided

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Equity Delivery ✅Yes ✅Yes ✅Yes
Equity Intraday ✅Yes ✅Yes ✅Yes
Equity Futures ✅Yes ✅Yes ✅Yes
Equity Options ✅Yes ✅Yes ✅Yes
Currency Futures ✅Yes ⛔No ✅Yes
Currency Options ✅Yes ⛔No ✅Yes
Commodity Futures ✅Yes ⛔No ✅Yes
Commodity Options ✅Yes ⛔No ✅Yes
Foreign Stocks ⛔No ✅Yes ⛔No
Mutual Funds ✅Yes ✅Yes ✅Yes
Banking ⛔No ⛔No ⛔No
Insurance ⛔No ⛔No ⛔No
Corporate Bonds ⛔No ⛔No ⛔No
Govt. Bonds ⛔No ⛔No ⛔No
Digital Gold ⛔No ⛔No ⛔No

Order Types

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Market Order ✅Yes ✅Yes ✅Yes
Limit Order ✅Yes ✅Yes ✅Yes
Bracket Order ✅Yes ✅Yes ✅Yes
Cover Order ✅Yes ✅Yes ✅Yes
After Market Order (AMO) ✅Yes ✅Yes ✅Yes
Good Till Cancelled (GTC) ✅Yes ✅Yes ✅Yes
Buy Today Sell Tomorrow (BTST) ⛔No ⛔No ⛔No
Sell Today Buy Tomorrow (STBT) ⛔No ⛔No ⛔No

Research & Reports

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Annual Reports ⛔No ✅Yes ⛔No
Company Reports ✅Yes, Basic only ✅Yes ⛔No
Research Reports ⛔No ⛔No ⛔No
Fundamental Reports ✅Yes, Basic only ✅Yes ⛔No
IPO Reports ✅Yes ✅Yes ✅Yes
Technical Reports ✅Yes, Basic only ✅Yes ⛔No
Stock tips ⛔No ⛔No ⛔No
Daily Market Review ✅Yes ✅Yes ✅Yes
Monthly Review ✅Yes ✅Yes ⛔No
Weekly Review ✅Yes ✅Yes ⛔No
Robo Advisory ⛔No ⛔No ⛔No

STT & CTT Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Equity Delivery STT & CTT 0.1% on buy & sell 0.1% on buy & sell 0.1% on buy & sell
Equity Intraday STT & CTT 0.025% on the sell side 0.025% on sell transactions 0.025% on the sell side
Equity Futures STT & CTT 0.0125% on sell side 0.0125% on sell side 0.0125% on sell side
Equity Options STT & CTT 0.0625% on sell side (on premium) 0.0625% on sell side (on premium) 0.0625% on sell side (on premium)
Currency Futures STT & CTT No STT ⛔ Does not offer No STT
Currency Options STT & CTT No STT ⛔ Does not offer No STT
Commodity Futures STT & CTT 0.01% on sell trade (Non-Agri) ⛔ Does not offer 0.01% (of Selling Value)
Commodity Options STT & CTT 0.05% on sell trade ⛔ Does not offer 0.05% (of Selling Value)

Trading Features

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Watchlist ✅Yes ✅Yes ✅Yes
Real Time Updates ✅Yes ✅Yes ✅Yes
Portfolio Details ✅Yes ✅Yes ✅Yes
Price Alert ✅Yes ✅Yes ✅Yes
Online Mutual Fund Buy ✅Yes ✅Yes ✅Yes
Global indices ⛔No ✅Yes ⛔No
Customized Recommendations ⛔No ⛔No ⛔No
Advanced charting ✅Yes ⛔No ✅Yes
Live market ✅Yes ✅Yes ✅Yes
Multiple Profile Management ⛔No ⛔No ⛔No
Secure Platform ✅Yes ✅Yes ✅Yes

Trading Platforms

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Android App ✅Yes ✅Yes ✅Yes
iOS App ✅Yes ✅Yes ✅Yes
Web Trading Platform ✅Yes ✅Yes ✅Yes
Trading Terminal ✅Yes ⛔No ✅Yes
Algo Trading Platform ✅Yes ⛔No ✅Yes
Foreign Stocks Trading Platform ⛔No ✅Yes ⛔No
Basket Trading Platform ✅Yes ⛔No ✅Yes
Mutual Fund Investment Platform ✅Yes ✅Yes ✅Yes
Digital Gold Investment Platform ⛔No ⛔No ⛔No
Bonds Investment Platform ⛔No ⛔No ⛔No

Transaction Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Equity Delivery Transaction Charges NSE 0.00325% per trade on buy & sell. BSE charges vary as per the scrip group BSE: 0.00375%, NSE: 0.00325% 0.00325%
Equity Intraday Transaction Charges NSE: 0.00325% per trade on buy & sell. BSE charges vary as per the scrip group BSE: 0.00375%, NSE: 0.00325% 0.00325%
Equity Futures Transaction Charges NSE Exchange turnover charge: 0.0019%. BSE: Nil NSE: 0.0019%, BSE: 0 (Zero) Exchange txn charge: 0.0019%
Equity Options Transaction Charges NSE Exchange turnover charge: 0.050% (on premium). BSE: 0.0375% (on premium) NSE: 0.05% (on premium), BSE: 0.005% (on premium) Exchange txn charge: 0.05% (on premium)
Currency Futures Transaction Charges NSE: Exchange txn charge: 0.0009% & BSE: Exchange txn charge: 0.00022% Does not offer Exchange txn charge: 0.0009%
Currency Options Transaction Charges NSE: Exchange txn charge: 0.035% & BSE: Exchange txn charge: 0.001% Does not offer Exchange txn charge: 0.035%
Commodity Futures Transaction Charges Non-Agri: Exchange turnover charge: 0.0026% Does not offer 260/ crore
Commodity Options Transaction Charges Exchange turnover charge: 0.05% Does not offer 5000/ crore

Stamp Duty charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
Equity Delivery Stamp Duty 0.015% or ₹1500 / crore on buy side 0.015% Buy 0.015%
Equity Intraday Stamp Duty 0.003% or ₹300 / crore on buy side 0.003% Buy 0.003%
Equity Futures Stamp Duty 0.002% or ₹200 / crore on buy side 0.002% or ₹200 / crore on buy side 0.002%
Equity Options Stamp Duty 0.003% or ₹300 / crore on buy side 0.003% or ₹300 / crore on buy side 0.003%
Currency Futures Stamp Duty 0.0001% or Rs 10 per crore on buy-side ⛔ Does not offer 0.0001% on Buy Side
Currency Options Stamp Duty 0.0001% or Rs 10 per crore on buy-side ⛔ Does not offer 0.0001% on Buy Side
Commodity Futures Stamp Duty 0.002% or ₹200 per crore on buy-side ⛔ Does not offer 0.002%
Commodity Options Stamp Duty 0.003% or ₹300 per crore on buy-side ⛔ Does not offer 0.003%

Other Charges

Upstox app review India in 2024: Brokerage Charges list, AMC & RatingIndmoney review with ChargesShoonya Finvasia Brokerage charges Review
SEBI Turnover Charges ₹10/crore (For all segments) ₹10/Crore (For all segments) ₹10/Crore (For all segments)
DP Charges ₹18.5 + GST per scrip (irrespective of quantity) ₹13.5/scrip ₹9 + GST/scrip
GST charges 18% of (brokerage + transaction charges + Demat) 18% of (brokerage + transaction charges + Demat) 18% of (brokerage + transaction charges + Demat)
Account Closure Charges Free Free Free
Reactivation Charges Free Free Free
Dematerialization Charges ₹20 per Certificate ₹250 per certificate ₹150 per certificate + ₹100 courier charges
Call and Trade charges ₹50 + 18% GST ₹ 500 per order ₹0
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