In this article, we will review ‘Upstox vs Shoonya vs Zerodha‘ on the basis of Brokerage charges, Account maintenance charges, Investment options, Customer service, User reviews, Research and analysis, broker’s track record & reputation.
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Upstox- RKSV Securities India Private Limited (RSIPL)Shoonya by FinvasiaZerodha
Headquarters
DelhiMumbaiBengaluru
Founder
Ravi KumarSarvjeet Singh Virk and Tajinder Singh VirkNithin Kamath
Establishment Year
April 6, 2009200915 August 2010
Account opening & AMC
Account Opening FeeThe account opening fee, also known as account setup charges, refers to the one-time charge levied by a brokerage firm when you open a new Demat and trading account to invest in securities like stocks, bonds, or ETFs. These fees can vary depending on the type of account, the brokerage firm, and any current promotions or offers.
₹0₹0₹200
Annual Maintenance Charges (AMC) This is a yearly fee levied by the depository participant (DP) to maintain your Demat account, where your shares are held electronically.
₹0₹0₹0
Pledge Charges
Pledge Creation Charges
₹20 + GST per scrip for Equity & ₹50 + GST per scrip for pledging Futures buy and sell and Options Sell orders only₹20₹30 + GST per pledge request
Pledge Invocation Charges
₹50 + GST per scrip for unpledging₹20₹0
Interest on Margin Trading
₹20/day for every slab of ₹40,000 taken as MTFDoes not provide0.035% per day (equivalent to 12.775% p.a.)
Margin Re-Pledge
₹20 + GST per scrip for Equity₹20₹0
Brokerage charges & Fees
Brokerage Plan
StandardStandard accountStandard
Equity Delivery Charges
₹20 or 2.5% whichever is lower₹0₹0
Equity Intraday Charges
₹20 per executed order or 0.05% (whichever is lower)₹0₹20 or 0.03% per executed order, whichever is lower
Equity Futures charges
₹20 per executed order or 0.05% (whichever is lower)₹0₹20 or 0.03% per executed order, whichever is lower
Equity Options charges
Flat ₹20 per executed order₹0Flat ₹20 per executed order
Currency Futures charges
₹20 per executed order or 0.05% (whichever is lower)₹0₹20 per executed order or 0.03% of the transaction value, whichever is lower
Currency Options charges
Flat ₹20 per executed order₹0Flat ₹20 per executed order
Commodity Futures charges
₹20 per executed order or 0.05% (whichever is lower)₹0₹20 per executed order or 0.03% of the transaction value, whichever is lower
Commodity Options charges
Flat ₹20 per executed order₹0₹20 per executed order
Customer services offered
Demat Services
✅Yes✅Yes✅Yes
Trading Services
✅Yes✅Yes✅Yes
Intraday Services
✅Yes✅Yes✅Yes
F&O Services
✅Yes✅Yes✅Yes
IPO Services
✅Yes✅Yes✅Yes
Share Pledging
✅Yes✅Yes✅Yes
NRI Services
✅Yes⛔No✅Yes
Referral Program
✅Yes✅Yes✅Yes
Customer Support
Call Support
022-41792999: All Trading Days – 8 am to 5 pm+91 1726 750 000, +91 9779 097 777080 47181888
Email Support
support@upstox.com: All Trading Days – 8 am to 5 pmclientsupport@shoonya.comrenu.pd@zerodha.com (10AM - 5PM)
No leverage available; you need the full purchase value in your account.No leverage available; you need the full purchase value in your account.No leverage available; you need the full purchase value in your account.
Equity Intraday Margin Leverage
Leverage ranges from 1x to 5x depending on the stock (lower leverage for volatile stocks)Upto 5x depending on the stock (lower leverage for volatile stocks)Upto 5x depending on the stock (lower leverage for volatile stocks)
Equity F&O Intraday Margin Leverage
Leverage is 1.3x across all Equity F&O contractsNo leverage available; you need the full purchase value in your account.No leverage available; requires full margin upfront
Equity F&O Carry Forward Margin Leverage
No leverage available; requires full margin upfrontNo leverage available; you need the full purchase value in your account.No leverage available; requires full margin upfront
Currency F&O Margin Leverage
Leverage is 1.3x across all Currency F&O contractsNo leverage available; you need the full purchase value in your account.No leverage available; requires full margin upfront
Commodity F&O Intraday Margin Leverage
Leverage is 1.3x across all Commodity F&O contractsNo leverage available; you need the full purchase value in your account.No leverage available; requires full margin upfront
Commodity F&O Carry Forward Margin Leverage
No leverage available; requires full margin upfrontNo leverage available; you need the full purchase value in your account.No leverage available; requires full margin upfront
Unique Offerings
Free Account Opening
✅Yes✅Yes⛔No
Free Brokerage
On Mutual Funds and IPOs only✅YesOn Stock delivery, Mutual Funds and IPOs only
Free AMC
✅Yes✅Yes✅Yes
Free Equity Delivery
⛔No✅Yes✅Yes
Free F&O Trading
⛔No✅Yes⛔No
Free Intraday Trading
⛔No✅Yes⛔No
Free Trading calls
⛔No⛔No⛔No
Happy Trading Hours
⛔No⛔No⛔No
Flexible Brokerage Plans
⛔No✅Yes⛔No
Referral Offers
✅Yes✅Yes✅Yes
Margin Funding (MTF)/ Pledging
✅Yes⛔No✅Yes
Brokerage Cashback
⛔No⛔No⛔No
Zero Brokerage for Loss Making Trades
⛔No⛔No⛔No
Relationship Manager
⛔No⛔No⛔No
Services Provided
Equity Delivery
✅Yes✅Yes✅Yes
Equity Intraday
✅Yes✅Yes✅Yes
Equity Futures
✅Yes✅Yes✅Yes
Equity Options
✅Yes✅Yes✅Yes
Currency Futures
✅Yes✅Yes✅Yes
Currency Options
✅Yes✅Yes✅Yes
Commodity Futures
✅Yes✅Yes✅Yes
Commodity Options
✅Yes✅Yes✅Yes
Foreign Stocks
⛔No⛔No⛔No
Mutual Funds
✅Yes✅Yes✅Yes
Banking
⛔No⛔No⛔No
Insurance
⛔No⛔No⛔No
Corporate Bonds
⛔No⛔No⛔No
Govt. Bonds
⛔No⛔No⛔No
Digital Gold
⛔No⛔No⛔No
Order Types
Market Order
✅Yes✅Yes✅Yes
Limit Order
✅Yes✅Yes✅Yes
Bracket Order
✅Yes✅Yes✅Yes
Cover Order
✅Yes✅Yes✅Yes
After Market Order (AMO)
✅Yes✅Yes✅Yes
Good Till Cancelled (GTC)
✅Yes✅Yes✅Yes
Buy Today Sell Tomorrow (BTST)
⛔No⛔No⛔No
Sell Today Buy Tomorrow (STBT)
⛔No⛔No⛔No
Research & Reports
Annual Reports
⛔No⛔No✅Yes, powered by Tickertape
Company Reports
✅Yes, Basic only⛔No✅Yes, powered by Tickertape
Research Reports
⛔No⛔No✅Yes, powered by Tickertape
Fundamental Reports
✅Yes, Basic only⛔No✅Yes, powered by Tickertape
IPO Reports
✅Yes✅Yes✅Yes
Technical Reports
✅Yes, Basic only⛔No✅Yes, powered by Streak
Stock tips
⛔No⛔No⛔No
Daily Market Review
✅Yes✅Yes⛔No
Monthly Review
✅Yes⛔No⛔No
Weekly Review
✅Yes⛔No⛔No
Robo Advisory
⛔No⛔No⛔No
STT & CTT Charges
Equity Delivery STT & CTT
0.1% on buy & sell0.1% on buy & sell 0.1% on buy & sell
Equity Intraday STT & CTT
0.025% on the sell side0.025% on the sell side0.025% on the sell side
Equity Futures STT & CTT
0.0125% on sell side0.0125% on sell side0.0125% on the sell side
Equity Options STT & CTT
0.0625% on sell side (on premium)0.0625% on sell side (on premium)0.0625% on sell side (on premium)
Currency Futures STT & CTT
No STTNo STTNo STT
Currency Options STT & CTT
No STTNo STTNo STT
Commodity Futures STT & CTT
0.01% on sell trade (Non-Agri)0.01% (of Selling Value)0.01% on sell side (Non-Agri)
Commodity Options STT & CTT
0.05% on sell trade0.05% (of Selling Value)0.05% on sell side
Trading Features
Watchlist
✅Yes✅Yes✅Yes
Real Time Updates
✅Yes✅Yes✅Yes
Portfolio Details
✅Yes✅Yes✅Yes
Price Alert
✅Yes✅Yes✅Yes
Online Mutual Fund Buy
✅Yes✅Yes✅Yes
Global indices
⛔No⛔No⛔No
Customized Recommendations
⛔No⛔No⛔No
Advanced charting
✅Yes✅Yes✅Yes
Live market
✅Yes✅Yes✅Yes
Multiple Profile Management
⛔No⛔No⛔No
Secure Platform
✅Yes✅Yes✅Yes
Trading Platforms
Android App
✅Yes✅Yes✅Yes
iOS App
✅Yes✅Yes✅Yes
Web Trading Platform
✅Yes✅Yes✅Yes
Trading Terminal
✅Yes✅Yes✅Yes
Algo Trading Platform
✅Yes✅Yes✅Yes
Foreign Stocks Trading Platform
⛔No⛔No⛔No
Basket Trading Platform
✅Yes✅Yes✅Yes
Mutual Fund Investment Platform
✅Yes✅Yes✅Yes
Digital Gold Investment Platform
⛔No⛔No⛔No
Bonds Investment Platform
⛔No⛔No⛔No
Transaction Charges
Equity Delivery Transaction Charges
NSE 0.00325% per trade on buy & sell. BSE charges vary as per the scrip group0.00325%NSE: 0.00325% | BSE: 0.00375%
Equity Intraday Transaction Charges
NSE: 0.00325% per trade on buy & sell. BSE charges vary as per the scrip group0.00325%NSE: 0.00325% | BSE: 0.00375%
NSE Exchange turnover charge: 0.050% (on premium). BSE: 0.0375% (on premium)Exchange txn charge: 0.05% (on premium)NSE: 0.05% (on premium) | BSE: 0.005% (on premium)